Banks and Branding:
Why Financial Institutions Treat Branding Like Oxygen There was a time in […]
At your very best, you still won’t be good enough for the wrong person…
There is a quiet tyranny that governs many lives—the exhausting pursuit of […]
Taking Jesus Out of the Equation?
A Reflection on Church Branding, Celebrity Pastors, and the Future of Christianity […]
The Gods Must Be Crazy: Lessons from a Coke Bottle
Some films age. Others stay with you. The Gods Must Be Crazy […]
Leveraging Technology for a New South-South: Beyond Oil to Inclusive Prosperity
Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”
Personal Branding: an imperative for effective leadership
Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”
Corporate Branding for SME
Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.
Now that elections are over…
This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.
